Listen to the story on Gravy.
Texas: the land of BBQ, breakfast tacos… and of course Tex-Mex. But what if we told you Tex-Mex wasn’t created by a Texan or Mexican, but a German immigrant?
On this episode of Gravy, we tell you the story of William Gebhardt, the inventor of chili powder.
Gebhardt loved the chili con carne of the streetfood sold in the plazas of San Antonio. He adapted it back at his café, but quickly ran into a problem: chili peppers proved expensive and difficult to import. So he devised a solution. Gebhardt dried the peppers in an oven and used a hand-cranked coffee mill to grind them into a dust. He then mixed together the ground peppers with cumin seeds, oregano and some black pepper until he reached the right flavor. The end result? Gebhardt’s Eagle Chili Powder.
As it spread, chili powder came to define the taste of Tex-Mex. Chili, enchiladas, fajitas, nachos are all dishes built on the spice. And today, Tex-Mex dominates; traditional cuisines of the region are less popular.
Gebhardt’s history is a typical inventor tale. But he essentially took what poor Mexican-American streetfood vendors made, changed it and sold it for wider consumption. And boy, did Gebhardt market the heck out of it. Gebhardt’s slogan was “that real Mexican tang.”